Nicki Minaj may be leaving the ‘Gram.
The rap queen is speaking out after the photo-sharing platform announced plans to stop displaying the number of “likes” visible on posts for some users in order to decrease competitive pressure.
“I’m not posting on IG after this week cuz they removing the likes,” Nicki tweeted on Saturday. “Hmmmm what should I get into now? Think of all the time I’ll have with my new life.”
I’m not posting on IG after this week cuz they removing the likes. Hmmmm what should I get into now? Think of all the time I’ll have with my new life
— Mrs. Petty (@NICKIMINAJ) November 9, 2019
Earlier this week, Instagram announced that it will start testing a feature in the U.S. that will hide likes from showing on certain accounts. “What we’re hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition,” Instagram CEO Adam Mosseri told Bloomberg. “The idea is to try and reduce anxiety and social comparisons, specifically with an eye towards young people.”
However, Nicki has her own theory. She took to Instagram Live to voice her frustrations. “So basically no, Instagram is about to take everyone’s likes simply because they don’t want you to go off on the side, forming all sorts of businesses and being able to say, ‘I get this amount of likes,’ and charging brands. They want you to have to pay them. If you pay them, then that’s why we have all these ‘sponsored’ Instagram posts… They had to shuffle it real quick to let you know, you ain’t the boss.”
She believes this will also impact independent artists who use Instagram to advance their careers. “Y’all smoking dick if y’all think labels ain’t pissed about the level of power independent artists now have by way of IG,” added Nicki. “They all work TOGETHER. Unlike us… settling for crumbs.”
She chalked it up to a business move. “They took away your engagements in the first place by disrupting the algorithm,” said Nicki. “Then they boost it to show you how much better this new iPhone is. I mean how much better this new IG feature is. — lemme guess, u don’t believe your iPhone messes up when the new iPhone comes out…”
We are so easily pacified. Harriet would never. Y’all smoking dick if y’all think labels ain’t pissed about the level of power independent artists now have by way of IG. They all work TOGETHER. Unlike us… settling for crumbs. But memba when I spoke on other shit b4 it happened?
— Mrs. Petty (@NICKIMINAJ) November 9, 2019
And who do you think is controlling those numbers? so that influencers can be out here “influencing” ppl to LIKE all the new stuff they bout to do? They gotta get y’all on board to spread the word. Just like how YouTube can take away or add a million views @ any given moment
https://t.co/7Bqz0QbRvI
— Mrs. Petty (@NICKIMINAJ) November 10, 2019
They took away your engagements in the first place by disrupting the algorithm. Then they boost it to show you how much better this new iPhone is. I mean how much better this new IG feature is. — lemme guess, u don’t believe your iPhone messes up when the new iPhone comes out…
— Mrs. Petty (@NICKIMINAJ) November 10, 2019
Cardi B also weighed in on Instagram’s controversial experiment, saying they should be more concerned with the comments than the likes. “Where I think that Instagram got a little nasty, it just took a weird turn, was when people started to like the comments or to reply back to somebody’s comments,” she said. “If anything is affecting Instagram right now, I really feel it’s the way the comments have been done or have been changing these past few years.”
what you think IG should do ?
Instagram has already been hiding like counts in some markets since April, including Canada, Australia, Japan, Italy, and Brazil. Users will still be able to see likes on their end, but they will be hidden from public view. The test will begin rolling out next week for a portion of U.S. users.
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