Nissan To Revive Datsun Brand For Emerging Markets

Nissan is reviving the Datsun brand to target increasing sales in Indonesia, India and Russia, the automaker’s chief executive said Tuesday. They plan to invest $400 million in Indonesia over the next two years, will double hiring by 2014 and triple its dealerships in Southeast Asia’s largest economy to 90,000. More details after the jump.

The Japanese automaker quit using the Datsun brand in 1981 to unify its model lineup globally under the Nissan brand. Nissan also markets the luxury Infiniti brand.

The Datsun brand will be revived for cars and trucks starting in 2014 for emerging markets, Nissan said.

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