#NBA LeBron James Signs Endorsement Deal With Dunkin’ Donuts in Asia

Basketball star LeBron James is the new face of Dunkin’ Donuts — in Asia.

James will serve as “brand ambassador” for Dunkin’ Donuts and Baskin-Robbins ice cream in China, Taiwan, India and South Korea, a company spokeswoman said Monday.

The Miami Heat player has signed a “multi-year marketing partnership,” but the company would not reveal how much money is involved.

Dunkin’ Donuts and Baskin-Robbins is a subsidiary of Dunkin’ Brands Group (DNKN).

James has played more than 600 games with the National Basketball Association. He is a seven-time All-Star and a two-time MVP.

WRITTEN BY Aaron Smith @CNNMoney & FULL STORY HERE