|Video| #NBA LeBron James Wants Students To Stay In School (PSA Campaign)

Approximately 7,000 high school students drop out every school day, which translates to one in three students. Once students make the decision to drop out, they lack the tools to compete in today’s society and diminish their chances for greater success in the future.
LeBron James is featured in the new PSAs to keep students in school. Check it out after the jump…


But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home. The goal of the BoostUp campaign is to support, encourage, and create an identity for those who may be at risk of dropping out.

Thanks to a variety of national resources, including www.mentoring.org – which provides a zip code based search of mentoring and similar volunteer opportunities – the BoostUp campaign is providing tools for local communities to keep their students on the path to graduation.